Pregnancy is an exciting yet often anxious 40-week journey that holds many uncertainties for expecting mothers. To help women stay informed, organized, and empowered during this period, With over 10 million users, Ovia has emerged as the most popular pregnancy tracking app due to its intuitive design, robust engagement tactics, and comprehensive features.
Ovia acts as a virtual companion for expectant mothers by providing tools to track fertility, symptoms, baby development, and more. The app uses a freemium model, offering basic functionality for free, while advanced analytics and content require a paid subscription.
As per Ovia Health, the app has:
- Over 10 million users,
- 20% of millennial women in the U.S. use Ovia
It has also received:
-Consistently top-rated pregnancy healthcare app on iOS and Android
- Over 85% 5-star reviews on the App Store
This wide adoption and acclaim indicates that Ovia has successfully built an app that resonates with moms-to-be worldwide.
In this comprehensive guide, we will explore what makes the Ovia pregnancy healthcare app such an invaluable tool for women. We analyze its key features, design, technology, and business model. For entrepreneurs and developers looking to build similar pregnancy tracker healthcare apps, this guide provides insights into developing an engaging, user-friendly, and successful platform like Ovia.
Key Features of Ovia App
Let's look at some of the top features of the Ovia app in more detail:
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Personalized Fertility and Cycle Tracker
Ovia allows women to get into the habit of daily tracking even before pregnancy. Users can log their periods, symptoms like ovulation and cramps, sexual activity and notes on their cycle. The healthcare app analyzes the data and provides insights on predicted periods and fertile windows. This helps couples trying to conceive maximize their chances naturally.
Once pregnant, the existing period tracker seamlessly converts into a trimester-based pregnancy tracker.
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Pregnancy Calendar and Baby Development Tracker
Ovia provides a 40-week pregnancy calendar customized to the user’s due date. It shows the current week with the percentage of progress completed. Each week has information on the baby’s growth and developmental milestones during that period, like when fingers form or eyes open.
Insights into bodily changes in the mother are also included week-by-week, like when common symptoms may arise or how much the belly might grow. Seeing real-time baby and body changes helps expectant mothers stay connected to their pregnancy journey.
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Contraction and Kick Counter
Ovia provides a simple tap counter for mothers to track baby kicks and movements. Recommended kick goals based on gestational age are provided so mothers can assess if movements seem less than normal. This data offers peace of mind on the baby’s activity.
When labor begins, users can time contractions by starting a timer with one tap and stopping it with another tap when the contraction ends. Key data like length, time between contractions, and intensity can be logged. This log serves as a helpful reference for doctors.
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Weight Gain Tracker
Users can input their current weight periodically, and the app plots this on a graph along with the recommended range for weight gain based on pre-pregnancy BMI. Reviewing this helps women track appropriate gain and take nutrition/exercise corrective actions early if needed.
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Mood Tracker
Mothers can track their daily emotional state by selecting moods like happy, tired, anxious, cranky, etc. Ovia charts the mood over time so women can reflect on patterns and causes. Mental health is a critical yet often overlooked aspect of pregnancy care that Ovia emphasizes.
This separate Ovia app helps expecting mothers and fathers prepare for their hospital bag, create a birth plan, learn about labor procedures and signs, and more. Couples can sync their checklists and to-do items to get ready together.
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Community Boards
Ovia connects women with similar due dates into community discussion groups. Here users can share symptoms, ask questions, commiserate, and support each other through the ups and downs of pregnancy. The social element helps combat the isolation some mothers may feel.
Ovia's Intuitive App Design Principles
Great app design provides a frictionless user experience. Ovia's UI and UX design excel in aspects like:
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Clean Minimalist Layout
Ovia maximizes the use of white space and avoids clutter. Icons and large buttons make key features clearly visible. This reduces cognitive load for expectant mothers already dealing with pregnancy brain fog.
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Soothing Color Scheme
Colors like gentle pinks, blues, and yellows align with a feminine, cheerful motherhood aesthetic. The color palette and cute illustrations evoke positive emotions.
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Easy Data Input
Daily logging of symptoms, weight, kicks, etc., is made extremely simple via tap counters, slider scales, one-click mood selection, and similar gestures. Minimizing data entry friction encourages continuous user tracking.
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Responsive Navigation
Bottom tabs make navigating between Trackers, Community, and Calendar pages smooth. Key data is max 2-3 taps away, reducing app friction.
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Personalized Content
Articles and tips served are personalized to the user's current pregnancy week, interests, and health profile. Tailored content feels more relevant, increasing engagement.
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Progress Tracking
The visual pregnancy profiler shows the growing baby bump and completion percentage. Milestone badges are awarded each week. Visualizing progress provides motivation.
Overall, Ovia's thoughtful design simplifies the lives of overwhelmed expectant mothers. The high user ratings and word-of-mouth virality stem from this human-centric design approach.
Ovia Technology Architecture
Some key technologies powering Ovia's functionality include:
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Frontend
- Android and iOS native apps written in Java/Kotlin and Swift/Objective-C, respectively
- Well-optimized for mobile with offline support and minimal battery/data usage
- Material design UI components
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Backend
- MongoDB database to store user data
- Express.js and Node.js for building server-side APIs
- AWS cloud servers for deployment
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Third-party APIs
- Integrations with period/ovulation tracking apps like Flo
- Apple Healthkit, Google Fit integration to pull in fitness data
- Location APIs to provide clinic/hospital listings nearby
Technology
Components/Tools
Reason for Use
Frontend
Android and iOS native apps, Material UI
Optimal performance, standard components
Backend
MongoDB, Express, Node.js, AWS cloud
Flexible data, fast development, scalability
Third Party
Health/fitness APIs, location APIs
Comprehensive health data, clinic finding
Let's analyze their key technology choices:
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MongoDB
Ovia chose MongoDB as its primary data store for the flexibility afforded by a document data model. Each user pregnancy profile can be stored as a document with nested data fields like milestones, symptoms, weight entries, etc. Dynamically evolving data schemas suit the needs of a health-tracking app.
Other benefits include high availability with MongoDB's built-in replication, auto-sharding capabilities, and indexing for faster queries. These enable Ovia's backend to scale smoothly with user growth.
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Node.js + Express.js
For the server-side REST APIs, Ovia chose Node.js due to its lightweight, high-performance nature. As a JavaScript runtime, it enabled easier reuse of code and skills across the stack. Express.js provides a minimalist framework for rapid API development above Node.js.
Together, Node and Express enabled Ovia to create robust APIs with minimal latency quickly. High throughput APIs are crucial for mobile app performance.
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AWS Cloud
Ovia hosts its production environment on Amazon Web Services (AWS). The auto-scaling capacities of EC2 and S3 cloud servers ensure smooth handling spikes in user traffic. Services like RDS provide managed database hosting, while CloudFront CDN optimizes app delivery globally.
How Ovia Generates Revenue
Ovia follows a freemium model with free basic features and paid premium subscriptions.
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Premium Subscription
For $79.99 annually, premium offers:
- Advanced health and pregnancy content
- Customizable charts and graphs
- PDF export of all logged data
- Unlimited photo journal entries
- Priority customer support
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Employer Partnerships
Ovia partners with companies like Snap, Activision Blizzard, Under Armour, and more to provide the app as a family health benefit offering to employees. This helps companies retain women during pregnancy and support a smooth transition back to work postpartum.
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Clinical Partnerships
Ovia Health works with hospitals and insurance providers to make the healthcare app available to expecting mothers as a healthcare management tool. Their data helps doctors provide personalized care aligned to their symptoms and needs.
The dual approach of consumer subscription revenue and enterprise health partnerships gives Ovia multiple solid recurring revenue streams.
Developing a Pregnancy App: Key Considerations
For developers looking for pregnancy tracker healthcare app development, here are some key pointers:
- Identify core use cases- What pain points will your app solve for expectant mothers? Prioritize features accordingly.
- Partner with health experts - Involve OB/GYNs, nurses, and doulas early for inputs on app content and functionality.
- Follow compliance rules - Healthcare apps have regulatory requirements like HIPAA compliance, secured data storage, etc. Specifically, compliance with HIPAA and emphasizing patient data privacy is crucial when handling sensitive health information.
Ovia has safeguards in place such as end-to-end encryption, access controls, and security auditing to ensure protected health data remains private and secure.
- Rigorously testing - Conduct clinical-grade testing for reliability, safety, and accuracy. Bad data could lead to liability.
- Ease onboarding - Minimize signup friction so women can start tracking instantly.
- Win user trust- Clear privacy policies, secure infrastructure, and clinical validity build user confidence.
- Drive engagement- Retain users with circular content, community forums, and milestone celebrations.
- Monetize intelligently - Subscriptions, in-app purchases, and enterprise deals are proven options. Avoid annoying ads.
Ovia partners with companies by offering a customized version of the app as a family health benefit to employees. The app experience can be tailored to meet specific wellness program objectives set by the employer.
For example, companies may want to improve maternal health metrics like breastfeeding duration or postpartum depression screening. Ovia has related tracking features, educational content, and care pathways aligned to these goals. Real-time aggregate data gives employers analytics on program engagement and health outcomes.
Additionally, the app integrates with the company's benefits/leave management systems to streamline processes like enrolling a new child for insurance. By catering to employer needs like driving demonstrable improvements in maternal care, Ovia is able to monetize its app through lucrative corporate deals.
Conclusion
Ovia has won over millions of moms with its comprehensive feature set tailored to support women across the planning, conception, prenatal, and postpartum stages. Its intuitiveness and empathetic design make it a trustworthy companion. For developers, deconstructing its strengths provides many lessons for building the next generation of intelligent pregnancy care apps.
Developing a comprehensive pregnancy tracking app is no simple feat. It requires extensive healthcare app development industry expertise, cutting-edge technology, and a user-centric design approach. This is where Consagous Technologies shines. With over a decade of experience in mobile app development for healthcare providers, payers, and patients alike, Consagous has the technical know-how required to bring your pregnancy app vision to life.
Our team of designers, healthcare app developers, and healthcare IT specialists deeply understand patient needs and how to create digital health tools that empower consumers to take control of their care. We leverage AI, ML, blockchain, and IoT technologies to provide personalized, engaging experiences that drive adoption and loyalty.
If you're ready to build the next big pregnancy-tracking healthcare app like Ovia, partner with the experts at Consagous. Schedule a consultation to discuss your app goals and let our team create a customized solution for your brand and target users. With Consagous as your technology partner, you can market a best-in-class pregnancy healthcare app faster.
Get in touch with us today!
